Short, sparse and thin eyelashes can plague the best of us, but even if we dream of long feathery lashes, extensions and falsies have the potential to be more trouble than they’re worth. Before you reach for your old reliable tube of mascara, know that there’s a new sheriff in town: the tubing mascara.
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Sometimes referred to as “lash extensions in a tube,” these innovative formulations differ from traditional mascaras in that they are typically made up of polymers rather than pigmented oils or waxes, according to L’Oreal. True to their name, the polymers individually envelop lashes in order to build and extend beyond the natural lash length.
@maggie.williams61 what do we think of tubing mascara!?! #mascara
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Another reason why tubing mascaras are trending (the hashtag #tubingmascara has 29,000,000 views on TikTok alone) is that they tend to be especially long-wearing and resistant to smudging, sweat, and flaking due to their very cohesive properties.
People with sensitive eyes and skin may also find these mascaras favorable because removal doesn’t require painful tugging or rubbing. Instead, the tubes come off in satisfying little cones, leaving behind lashes that are completely intact and makeup-free.
Many cosmetic brands from drugstore to luxury have tried their hand at crafting tubing mascara formulations. If you’re curious to give them a shot, keep scrolling to shop them just below.
The original version of this story was published on HuffPost at an earlier date.
Essence Bye Bye Panda Eyes! smudge-proof mascara
You may already be familiar with the Essence Lash Princess formula that enjoys social media fame thanks to its lash-defining performance and affordable price. The brand’s Bye Bye Panda Eyes tubing mascara gained a similar following due to its truly smudge-proof capabilities and lengthening effect. And despite its long-wear promise, it gently washes off with warm water and won’t damage lashes or skin in the process.
No7 Pro Artist Wrap Tube mascara
For highly defined and lifted lashes that are 100% smudge-proof, the No7 Pro Artist Wrap Tube mascara claims to be your best bet. Its flake-free tubular formula coats each lash in a lightwieght, buildable, and soft volume using an innovative fiber-inspired tubing formula. This mascara comes in black and deep brown.
L’Oréal Double Extend Beauty Tubes mascara
This two-step mascara from L’Oréal features a nourishing primer infused with ceramides and panthenol that helps to build lash length, plus a tubing mascara that creates an extension-like effect for lashes.
Thrive Causemetics Liquid Lash Extensions mascara
Referred to by Thrive Causemetics as “lash extensions in a tube,” this sensitive, eye-friendly mascara creates precision-wrapped tubes that are lightweight and clump-free. Available in three shades, this mascara also boasts an orchid stem cell complex that claims to support longer and healthier lashes.
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Caliray Come Hell or High Water mascara
With Caliray’s Come Hell or High Water tubing mascara, you can expect to find a triple wax mixture and film-forming agents for a dramatic elongation of lashes that is completely smear-proof. The creamy-textured product, which is applied with a fluffy brush wand, also contains 2% argan oil to deeply condition lashes.
Kevin Aucoin The Volume Mascara
Created by renowned luxury beauty brand Kevin Aucoin, this amplifying mascara is infused with volume-building tubing fibers that add length and volume to lashes from root to tip. This smudge-resistant mascara has also been formulated with nourishing jojoba oil for a soft, shiny, and flexible finish.
Merit Clean Lash lengthening mascara
Merit, the trendy “clean-girl aesthetic” beauty brand, created its everyday lengthening mascara with proprietary tubing polymers that are applied with a brush that defines and lifts lashes. It also contains plant-derived rice bran wax to add structure and length, as well as fatty acids and olive oil esters –– both sources of vitamin E for nourishing and protective benefits.
Blinc Original Tubing mascara
Available in up to two shades and a few different formulation types, such as Amplified and Ultra Volume, Blinc’s tubing mascara provides a maximum-hold effect for lashes that won’t smudge, clump, run or flake.
Tarte Tartlette tubing mascara
This 24-hour flake-free mascara by Tarte claims to achieve all your lashes want: volume, length, and curl. The inclusion of carnauba wax makes it effortless to glide the product onto lashes and, once dried, leaves behind smudge-proof micro-tubes that dramatically enhance the appearance of lashes. The mascara also offers moisturizing and conditioning benefits from the addition of castor oil and shea butter.
Simihaze Clean Lift tubing mascara
The Simihaze Clean Lift tubing mascara claims to leave lashes looking defined and lengthened, but never weighed down, thanks to the inclusion of rice bran wax that envelops lashes in a feather-light and flexible film. There’s also rose oil and rosewater to help condition lashes and potentially boost elasticity.
Milani Highly Rated Lash Extensions tubing mascara
Using lash-extending tube-like polymers, Milani’s Highly Rated mascara aims to deliver instantly longer and lifted lashes that won’t clump or flake off even with multiple applications. The formula has also been enriched with shea butter and castor seed oil to help keep lashes conditioned and nourished.
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