If you’re looking to make your pearly whites a little more white, but don’t want to drop a ton of dough on professional treatments or at-home strips — we spotted a budget-friendly option in the form of a peroxide-free purple daily toothpaste. Effective but non-abrasive, reviewers swear by it for color-correcting their teeth fast and without irriation. To really give you something to smile about, you can currently snag a tube for just $9, not bad for something that “actually did whiten my teeth in about 3 days.”
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Made with color-correcting pigments and enzymes designed to lessen stains, reviewers credit the toothpaste for making and keeping their chompers “several shades whiter.”
If you’ve ever used purple shampoo to remove brassiness from blonde, gray or white hair, you may already understand how this toothpaste works. Made with color-correcting purple tones, the brand says the toothpaste is designed to neutralize unwanted yellow coloring on your teeth, keeping them bright and white. Additionally, the brand says the enamel-safe paste contains special enzymes that both break down existing stains and help prevent new ones from forming.
“This toothpaste really does make a difference,” Pam writes. “My teeth are whiter since using this daily. I am a smoker so I have some yellowing teeth but this really helps. I’ve noticed I smile much larger now! I will be buying this again!”
Users report a noticeable difference after just a few uses, saying the paste got their teeth white “without going to the dentist.”
“I saw an improvement within days,” one wrote. “I have definitely noticed a change in the color of my teeth! I’m amazed,” a six-week user said. “I had my doubts. Several shades whiter!”
Though, as users say it tastes good and feels nice to use, it will likely become a welcome part of your daily routine. “Absolutely love this, feels like I had my teeth cleaned at the dentist,” Jaylene wrote, calling the toothpaste “worth the money.” “From the very first uses, you can see how it helps neutralize yellow tones and leaves teeth looking whiter and brighter,” Verionca says. “It’s not abrasive, has a pleasant taste, and leaves a very fresh, clean feeling.”
Reviewers are smiling brightly for this whitening toothpaste that’s only $9. Read more 5-star reviews and grab some for yourself to treat your teeth without breaking the bank.
“I wasn’t sure this wowork but decided to give it a try. It’s awesome!! I am so excited to have my teeth getting white without going to the dentist. Give it a try.” — Bea
“This toothpaste really does whiten teeth. Helps remove stubborn stains from coffee, cigarettes, and too much flouride.” — Jan. A.
“I smile much bigger now! This toothpaste really does make a difference! My teeth are whiter since using this daily. I am a smoker so I have some yellowing teeth but this really helps. I’ve noticed I smile much larger now! I will be buying this again!” — Pam Hodge
“Excellent for improving tooth tone. I’ve been using this Color Correct toothpaste and I was surprised by the results. From the very first uses, you can see how it helps neutralize yellow tones and leaves teeth looking whiter and brighter. It’s not abrasive, has a pleasant taste, and leaves a very fresh, clean feeling. It doesn’t replace a professional cleaning, but it is an excellent complement for maintaining a brighter smile every day. I highly recommend it for anyone looking to improve the color of their teeth easily and quickly.” — veronica linarez
Looking for some other popular whitening toothpastes? You know we’ve got you. Check out this list of reviewer faves, courtesy of HuffPost Shopping.
A restorative toothpaste that whitens and helps with sensitivity
Made with a generous 10% nano-hydroxyapatite, a government-studied calcium-based compound for restoring and protecting teeth, this fluoride-free, mint toothpaste from Mouthology may be your next dental purchase. The magic comes from nano-hydroxyapatite, an engineered compound that mimics the natural material found in your teeth. The substance has been studied a tonand is often used in dentistry, specifically for its ability to restore enamel, fill in tiny holes, reduce sensitivity, ward off plaque, and generally strengthen teeth.
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“After using it consistently, I’ve noticed a real difference in my teeth,” one reviewer wrote. “They feel noticeably stronger, look whiter, and my sensitivity has gone down significantly, especially with hot and cold foods. It’s rare to find one toothpaste that checks all three boxes.”
Promising review: “Love the subtle minty taste, the no foam formula, the whitening properties of this toothpaste and the enamel restoration which is NOT hype. I have older dental work that was becoming noticeable. A few weeks of using this toothpaste day and night is reversing the state of my caps and crowns so that they are looking newer, fresher. Teeth are smooth and whitened. Breath is fresher, gums look healthier. No more bleeding, burning, mouth sores or gum irritation. Best thing we’ve done is switching to this toothpaste for our oral health. Highly recommend!” — Auntie Mel
TheraBreath’s whitening toothpaste that’s worth its weight in gold
If you haven’t heard about TheraBreath’s widely beloved toothpastes, just know the line may put your dentist out of work (we’re only sort of kidding). That line includes a whitening toothpaste, sold in a two-pack, which is peroxide-free and works to eliminate bad breath and whiten your teeth at the same time. According to the brand, you can see significant results in as little as one week with twice-daily brushing. The toothpaste is minty fresh and made in the USA. While we admit it’s far pricier than a lot of toothpaste out there, this is one that seems to be more than worth the extra cost (and can potentially help you save on expensive whitening treatments, as one reviewer pointed out).
Promising reviews: “I’m not one to leave reviews I honestly thought this was a scam, but after a week of use I can definitely tell that my teeth are getting whiter. This product is awesome and if you paired it with the oral rinse even better.” — Frank
“I’m always skeptical when I buy a new whitening toothpaste, I usually bleach my teeth, but I have gotten lazy. I have tried several different brands, and this so far has the best potential, I’ve only been using it a week and my teeth are visibly whiter. Give it another try.” — megan hoosier
A vintage-inspired whitening toothpaste that reviewers adore
Euthymol’s whitening toothpaste is gaining traction as one of the brand’s most iconic products, packaged in a sleek, fully recyclable aluminum tube with a retro-inspired design that reflects the brand’s more than 125-year history. The formula works as an everyday toothpaste while targeting stains from several fronts.
It contains fluoride to strengthen enamel and help protect against cavities, and sodium hexametaphosphate, which can help to prevent stain-causing particles from sticking to the enamel. The formula also includes hydrated silica, a polishing ingredient that helps lift plaque and surface discoloration as you brush. Together, these ingredients brighten teeth while delivering the ultra-fresh, just-cleaned feeling longtime fans rave about. One reviewer even described the effect as “oven cleaning for your mouth.”
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)
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