Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know!
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FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!
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Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
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Kitsch’s Scalp Renewal Brush for 33% off will be a shower must-have for anyone with build-up and oiliness, or anyone whose scalp could use an exfoliating, invigorating refresh to help encourage growth. This works as both an exfoliating comb and scalp brush, and is a great option for dandruff removal! One reviewer said this made them replace their Wet Brush for good!
Promising review: “I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn’t pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again.” — Katy Shoemaker
Price: $7.99 (typically $12; available in four colors) — andshop all the Kitsch deals here


Clio Kill Lash Superproof Mascara for 40% off, yet another K-beauty product that will take your makeup routine to the next level. This waterproof, sweatproof lengthening formula is designed with a curved brush to give straight lashes an extra-long, volumized curl for that perfect pop! effect — one that actually lasts instead of immediately falling.
Psst — BuzzFeeder Elizabeth Lilly says this is so smudgeproof that it’s a little hard to get off, so you might want to invest in the Kill Lash Mascara Remover, too!
Price: $8.94 (typically $14.90) — and shop all Clio deals here

A bag of Ring Pop-flavored Liquid I.V. electrolyte drink mix for 30% off, so you can hit your hydration goals and relive the glory of chasing down the ice cream truck as a kid. Reviewers are genuinely stunned by how much this tastes like the real thing.
Promising review: “This has quickly become one of my new favorites. Living with an autoimmune disorder means hydration is not optional for me — it is a must — and these Liquid I.V. Sugar-Free Ring Pop Cherry packets are now stocked everywhere: my purse, my car, my kitchen, and my office. The flavor is fun, nostalgic, and actually enjoyable without being overly sweet. I love that it is sugar-free but still gives me the electrolyte support I need when I feel drained, dry, or just need a hydration boost.” — Christina
Price:$14.70 for a pack of 16 (typically $21) — and shop all the Liquid I.V. deals here


Grace & Stella’s Under-Eye Brightener for 27% off — this brand is KNOWN for its TikTok-beloved under eye masks, so it’s no wonder they’re changing the game with this option, too. Reviewers love it for helping reduce puffiness, hydrating their under-eye skin, helping with dark circles, and feeling a cool refresh to wake themselves up in the morning. A few even keep it in the fridge for an extra ZING!
Promising review: “This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!” — TRISTA T.
Price: $9.45+ (typically $12.95; available in a steel or rose quartz rollerball) — and shop all the Grace & Stella deals here


A genius collapsible Coleman cooler for 30% off, which marks the first time that this newly released cooler has gone on sale. It can hold dozens of cans — up to 93 cans in the 55-qt. size! — and can keep ice cold for days. If you’ve been suffering through summer picnics and hangouts with itty-bitty coolers that you hate because a larger option is just too big and bulky to store when you’re not using it…might I suggest this space-saving option?
Promising review: “Wow, wow, wow! What an amazing product. As RVers, we find this collapsible cooler incredibly useful. The overall quality is very good, and the lid provides an excellent seal. The cooler collapses into a compact package that stores easily in an RV or vehicle, as shown in our SUV photo. We have used this cooler on multiple grocery runs and have experienced no issues keeping food and beverages cold with reusable ice packs. For RVers, campers, or anyone short on storage space, this cooler is an easy recommendation.” — MKWilli
Price: $139.99+ for the 35-qt. size (originally $199.99; available in three sizes) — and check out other Coleman Prime Day deals here


A buildable Fwee jelly balm for 31% off (a lightning deal!) giving that dewy, almost wet-looking glow you would see on a model during a Miami Swim Week fashion show. With a fun, bouncy-like texture, it’s perfect for dabbing on your lips for a pop of color or blending into your cheeks as a soft blush. Plus, it comes with a cute keychain, so you can hook it right onto your purse and take it with you everywhere!
Promising review: “So so adorable! It came packaged so well and came with the keychain! I bought two of these and got the color Squeezed and Rosy Glaze. I also bought a little silicone stick so I don’t dirty my hands while putting this on!” — rosiemify
Price:$8.99 (typically $12.99, available in 12 shades) — and shop all Fwee Prime Day deals here


Mario Badescu Advanced Peptide PDRN Jelly Cream for 30% off (the first time this product has EVER been on sale!) your skin will want to drink, thanks to its hydrating and balancing blend of peptides, niacinamide, and sodium hyaluronate. One reviewer called out that it’s a “much better price point” than Glow Recipe’s PDRN products, which range $30+.
Promising review: “Absolutely in love with this jelly cream. My skin looks amazing — no more chafing and peeling, and it feels and looks ‘bouncy’ and glowing, it’s hard to explain. As for people saying it’s sticky — they must be using way too much!! It dries beautifully, not sticky. A little goes A LONG way. This little tub should last a year or more easily. I use it under my Tret at night too. Love it!” — Beachy1
Price: $14 (typically $20) — andshop all the Mario Badescu deals here


A set of Lego Botanicals Daisies for 33% off (the first time it’s been on sale since it was released!) for fans of colorful florals who aren’t exactly known for their green thumbs. Not to worry — you couldn’t kill these beauties if you tried! This Lego set features three large daisies, two stems with small daisies, three lavender stems, and an adorable ladybug! 🐞
Promising review: “I just love these Lego Botanicals! I got these daisies to add to the sunflowers I already have. The directions are easy to follow and really fun to put together. It took me about an hour to finish the kit. We all know Legos are built to last, so I’m sure these flowers will too! The best part is they will never wilt or die, so you can enjoy them all year long. The colors are bright, cheery, and the flowers go well with the other Lego Botanicals that I own. I will be adding more very soon, and I highly recommend.” — Luv2shop
Price: $10 (typically $14.99) — and shop all the Lego deals here

TheraBreath Deep Clean Toothpastefor 30% off — yes, the TikTok-famous oral rinse brand known for banishing even the TOUGHEST cases of bad breath comes in toothpaste form now! And reviewers are already in love with how it whitens teeth and leaves their breath smelling fresh, without irritating sensitive gums.
Promising review: “TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend.” — Maryna Ruzieva
Here’s what BuzzFeeder Elizabeth Lillyhas to say about it: “I’ve been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I’m a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it’s much easier to scrape my tongue after because there’s less gunk to scrape and what’s still there to scrape seems to be significantly loosened. Gross but true!”
Price: $8.35 (typically $12.55) — and shop all the TheraBreath deals here


A pair of high-quality, affordable gold-plated wavy huggie hoops for 20% off for a subtle little twist on a classic earring to make a sophisticated look feel a little more “you.” Yet another great spin on a classic from beloved Amazon jewelry brand Pavoi!
Promising review: “These earrings are the perfect size and look for everyday and also dressing up. I packed these for a recent resort trip with my husband’s company, and they were perfect for plane travel, wearing with swimsuits, and dressing up for fancy restaurants. The price is really great for such high quality. The earrings didn’t tarnish from pool, shower, or ocean water. The clasp has never come undone.” — Reilly S. Leonard
Price: $11.16 (typically $13.95) — and shop all the Pavoi deals here


A pair of retro-inspired small round sunglasses for up to 53% off that will make you feel like you belong on the cover of a ’90s magazine when you walk out the front door.
Price: $7.59+ (typically $15.99; available in five styles) — and shop all the Sojos deals here


A lightweight Laneige JuicePop Box lip tint for 30% off (the lowest price yet!) you’ll shout about from the rooftops, and understandably so — the unique water-to-oil formula packs a BIG punch of hydration without skimping on pigment. New discovery unlocked: You can have the best of both worlds. The thoughtful packaging includes a built-in loop cap that clips right on your purse, wallet, or keys.
Promising review: “I have tried countless lip tints and have only half liked a few. This product is an absolute game-changer for me. My search for the perfect lip tint ended here. Texture is perfect, not too sticky or too slick. Very, very hydrating as my lips can get quite dry, and the color payoff???? Unbelievable.” — Colleen H.
Price: $16.10 (originally $23; available in nine shades) — and shop all the Laneige deals here


A crochet bouquet blanket for up to 20% off (its very first recorded discount!) — this is a lovely home decor piece when not in use, and a soft, cozy blanket when extended. Reviewers love the charm it adds to any room, and are pleased with how well-made it is! BRB, I need to get it in every single color.
Price:$19.99+ (originally $24.99; available in three sizes and 11 styles)


Unicorn Snot Glitter Sunscreen Spritz for 21% off you’re going to want to stock up on NOW before word gets out and this sells out for the summer — reviewers are already deeply in love with the cooling feeling, the subtle rose gold sparkle, and how well it protects from the sun.
Promising review: “I am obsessed with glitter and shimmer, anything that gives me the skin of a killer. And this is my favorite sunscreen. It makes me sparkle like a troll for sure, and I don’t get sunburnt. Plus, I don’t forget to reapply because I want to keep shimmering in the sun!!” — eloisa
Price: $18.95 (typically $23.99; available in silver and gold) — and shop all the Unicorn Snot deals here


A Wonderskin Cleansing Balm for 30% off (the first time it’s one sale) that’ll gently melt away daily buildup, makeup, SPF, and other impurities — no disposable wipes or double cleansing required! It dispenses as a velvety-soft cleansing balm, then melts into a smooth oil to easily dissolve dirt, grime, and excess sebum. As you rinse it away, it emulsifies into a soft cleansing milk. You’ll be left with a clean face that feels hydrated without an oily residue.
Wonderskin is a small business that specializes in makeup and skincare products.
Promising review: “I like this makeup remover. I’ve been using makeup wipes for years now, but started to become unhappy with how long it took to remove mascara (used with mascara primer). I felt like I was rubbing and scrubbing my eyes until the lid felt irritated and still had remnants of mascara on my lashes when I was done anyway. I’ve been using this for a few days. I dispense a ribbon, rub that cream directly over my lashes until I feel them soften, smooth the cream over my face, then I wipe my face with a warm damp microfiber cloth to remove the balm and makeup. Easy peasy. I follow up with my nighttime moisturizer.” — Faithful
Price: $22.40 (originally $32; also available as refill pods!) — and shop all the Wonderskin deals here


A 20-inch roller suitcase for up to 37% off with smart features that take the stress out of travel. You’ve got a top-opening design (vs. a clamshell), a built-in collapsible cup holder, a built-in phone/tablet holder, built-in USB and Type-C charging ports, separate wet and dry interior pockets, an aluminum anti-scratch exterior, and premium wheels that glide like buttah.
Price: $119.99+ (originally $188.99; available in four colors) — and shop all Hanke luggage Prime Day deals here


A ribbed button-up tank top for up to 41% off with some real Abercrombie & Fitch energy to perfectly straddle that line of “professional” and “I am 100000% going out after work today, and a martini glass will be involved.”
Price: $11.72+ (typically $19.99; available in sizes S–XL and nine colors) — and shop all Tankaneo deals here


A set of Miffy Bluetooth earbuds for 30% off, because who else should be DJ-ing your lo-fi work playlists if not everyone’s favorite bunny?? Not only do these have great battery life and high marks for comfort, but Miffy LIGHTS UP when you charge them. Yes, and pleeeeease.
Price: $20.80 (typically $29.90; available in two colors)

A Baby Yoda Squishmallow for 35% off so precious that the first words you’ll say upon opening him are, “I would die for you.”
Price: $12.99 (typically $19.99)


Londontown’s Glow Getter Nail Luminizer for 20% off, a hybrid nail treatment and gorgeous sheer polish hybrid that will let you take care of your nails in the chicest way possible. This is an excellent compromise for anyone who wants to keep their nails looking lovely without the upkeep of an entire manicure — this doesn’t require a base or a top coat, and gives off a subtle, radiant gleam.
Promising review: “I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far.” — H. Peeples
Price: $16 (typically $20)


A checkered insulated lunch bag for 27% off (the lowest price it goes for) made of waterproof corduroy fabric on the outside and lined with PEVA foil on the inside to keep items properly insulated when you’re on the go. It has a main compartment and a front zipper pocket for snacks, utensils, and other items you can’t live without!
“Love the color of the lunch box, it’s definitely true to size, and it’s spacious.” — Tynese Dassie
Price: $9.49 (originally $12.99; available in 20 colors/styles) — and shop other Oylola deals here


The Wavytalk Power Wave hair crimper for 43% off you want to throw back to the ’80s and ’90s and match your hair to the beachy, care-free aesthetic of your ‘fits — it has eight temperature settings, plus timer options (from 4–10 seconds), so you don’t have to count on your own or guess when to move on to the next section, so styling is almost effortless and you’re less likely to burn your hair.
Price: $45.95 (originally $79.99) — and shop all the Wavytalk deals here!


A compact, splurge-worthy Shark FlexStyle air styling system for 35% off — it has several attachments to help you achieve effortless curls or slick straight styles. Unlike regular blow dryers, this one regulates the temperature as you use it so it doesn’t overheat and cause excess heat damage.
Promising review: “Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!” — Victoria
Price: $259.99+ (originally $349.99; several styles on sale) — and shop all the Shark deals here


A self-locking shoe washing machine bag for 28% off that will help your kicks stay safe in the wash and stop that awful CLUNKITY CLUNK CLUNK noise that sounds like you’re trying to commit a murder mid-laundry cycle.
Price:$14.40 (typically $19.99; available in five colors)


Catrice’s Under-Eye Concealer Brush for 20% off (this is the first time it’s on sale!) — this newer release comes from the same brand that makes the iconic under-eye brightener. If you’re tired of applying it with your pinky, try this! You’ll get precise, flawless coverage in hard-to-reach areas without having to worry about pesky streaks or product buildup.
Price:$4.80 (originally $6) — and shop all the Catrice deals here

A clever ingredient funnel KitchenAid attachment for up to 24% off that saw you make that big ole mess in your kitchen the last time you tried to add flour to your cake batter, and now would like to offer its services to stop you from embarrassing yourself again.
Price:$7.59+ (typically $9.99; available in five colors)


A bottle of Thayers Milky Mist for 20% off (the lowest it’s gone for) made with oat milk and 7% glycerin to leave your skin feeling perfectly hydrated without any sticky residue. Whenever you need a quick moisture boost, reach for this stuff and give yourself a spritz! You can use it in your daily skincare routine, while traveling, and after a workout for a dewy, balanced complexion that feels totally refreshed.
Promising reviews: “I got it today, and used it immediately! Wow, it left my skin dewy and so nice! I love it.” — Dorca
“I am obsessed. I received the package mid-afternoon, so needless to say, my makeup was in need of hydration, and this spray was perfect and did exactly what I was hoping for! I couldn’t believe the glow – and it’s not a “sweaty/sticky” glow, it’s the perfect healthy, hydrated, powder-melted glow. I can’t wait to use it in my makeup routine tomorrow morning!” — Stella Leuty
Price: $11.99 (originally $14.99) — and shop all the Thayers deals here















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