Korean beauty —or K-beauty, as it’s better known — has dominated much of the skin care world and community, especially on TikTok, where beauty obsessives regularly come together to surface and share some of the most trailblazing products. Ashley Mixon, a beauty TikToker who is a self-proclaimed K-beauty enthusiast with a devout following, previously made a TikTok video speaking about the Korean brand Iope. Mixon, along with hordes of reviewers and even folks on the HuffPost Shopping staff, all vouch for how powerful this serum is for a plethora of skin concerns. Typically $43-$50, it’s a true holy grail and lucky for you, this product is 20% off right now.
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@ashleysmixon Giggly goirl skincare 💓✨🫧 #mixonmethod #kbeauty #edutainment #toners #newproducts #skincare
♬ original sound – Ashley S Mixon
According to Mixon, Iope is allegedly also the brand behind famed “cushion foundations” and other innovative beauty goods. One product in particular that TikTok has gone crazy over is their Iope Bio-PDRN Caffeine Face Shot, a serum that Mixon calls “filler in a bottle,” a “hero product” and incrediblly “lifting.”
(Note: HuffPost reached out to Mixon and found she does receive compensation from Iope, but only from her affiliate link and not from the brand directly.)
Mixon isn’t the only fan of the Bio-PDRN Caffeine Face Shot.
Many reviewers — especially those in their 40s and up — claim this typically $50 serum has made their skin smoother, helped improve hormonal acne, reduced the appearance of fine lines and even become a replacement for Botox and prescription-strength retinoids like Tretinoin. (It should be noted, however, that dermatologists say no at-home treatment can ever be as effective as Botox.)
Mixon and Iope attribute these kinds of alleged results to an ingredient called PDRN, an anti-inflammatory and tissue-repairing proprietary drug that is normally injected in the hopes of improving the overall skin appearance and skin firmness of the recipient. Normally extracted from the sperm cells of salmon, Iope’s version of PDRN is developed from plants, so the formula is completely vegan.
In addition to plant-powered PDRN, the serum also contains a more recognizable combination of ingredients like niacinamide — a versatile antioxidant that many swear by for everything from brightening skin to managing redness — and probiotics, an unlikely ingredient that dermatologists have previously told HuffPost can do wonders for keeping skin healthy and strong.
And if you’re wondering what caffeine is doing in your skin care and not your latte, there is some evidence to support that it’s a handy ingredient for any skin type, but especially mature skin.
Due to its antioxidant properties, topical applications of caffeine may aid in reducing the appearance of wrinkles caused by sun damage.
“It contains 20,000 ppm (parts per million) of caffeine, which is one-eighteenth the size of collagen, so yes it does penetrate into the skin!” Mixon told HuffPost via email.
The brand says that to use the serum, just apply three to four drops after your toner and before creams and moisturizers. Mixon said that it can be used day or night and doesn’t interfere with other products or other active ingredients that you might be using.
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Miraculously, you don’t have to travel to Korea to get yourself a bottle of the Bio-PDRN Caffeine Face Shot.
Just head right to your trusty virtual shelves of Amazon in order to see what all the hype is about for yourself — and be quick while it’s on sale. And for more info, keep reading to see some more promising reviews.
Promising Reviews:
“Wow! Makes fine lines go away with just a couple of uses. Age spots lightened for me after 3 uses. Tightened up my neck a bit and my jowls are getting lessened too. Great price! I didn’t notice a scent with this.” — Ruth O.
“I started following Dr. Sarah Sheu, MD. From the Seattle area on YouTube about a month ago. She recommended this product in one of her videos and I gave it a try. OMG where have you been all my life?! I am 44 and never really cared about skincare until age showed up staring back at me on the mirror (lol) This IOPE serum its moisturizing without leaving a stickie residue and it layers wonderfully with my other products. I just bough the second bottle and will keep an eye out for sales to restock. I know compared with other Korean options the price may seem steep but TRUST ME, it’s worth it!” — Momo
“Highly recommend this PDRN from IOPE. Within 2wks of using it day and night, I noticed my skin was more firmer, plump, and brighter. I’m in my early 50’s, on my second bottle, and have added to my subscription plus you save $$.” — Amazon Customer
“Was skeptical…However, after one week, I am hooked! It takes years off! A bit pricy BUT SO WHAT? You are worth it treat yourself……not as costly as Botox!” — Jeanette
“I’ve been using this serum for two weeks and I’ve never seen a product perform like this. My skin looks brighter, firmer, clearer, and younger! I’ve been getting Scarlet, BBL and Moxi treatments over the past year and saw the most dramatic difference with this above anything else. Can’t say enough how hooked I am on this stuff. Just ordered their toner and moisturizer, too. AND I have freckled, pale skin that reacts immediately to irritants and this was like putting a pure, magic gel on my skin. No scent at all and zero bumps or irritation. Honestly, if you’re over age 35 this is a must-try product!” — Tanya Rose
“My skin was lackluster, damaged because I work outside and I noticed early wrinkles. I’ve used this continously and it’s made my complexion glow, my skin brighter like im alive again and I don’t notice the little lines that wanted to take over. Use this day and night for the full result!! Its made my whole face look younger.” — MHL
“I started with the moisturizer, and within two weeks, I saw a dramatic difference. So I started to collect all the other skin care products this company makes. Adding the serum, made a huge difference. I saw a difference in the tone and tightness of my skin almost immediately. I’m 71, and I am trying to figure out how to add a picture of myself, because I am told that I look a good 15 years younger than my age. I attribute this to beginning a good skin care regiment in my early thirties. Over the years, I’ve bought most high end brands, paying sometimes triple the cost of this line. This beats every brand I’ve ever tried. I’m thrilled to have found it, It will be my forever skin care line.” — Maria Christina Marsh
The Real Deal: We use deal trackers and commerce experience to sift through “fake” hike-and-drop deals and other deceptive sales tactics. Products will usually be rated at least 4 stars with a minimum 15% discount. (And when there’s an exception, we’ll tell you why.)
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